Barcamp Montréal is in full swing! Check out the wiki for details and presentations list.
Tags: 2006, canada, event, montreal, quebec, startup, web2
By scarle
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It’s almost over. This is my last “official post” covering the digimart conference… I would still like to make a “film mentionned post” (with Dabble!) a “cool people I met” and a last one about “taleaway ideas and technologies” (it’s my turf after all)…
Sheila de la Varende closes with remarks about their vision about what [...]
By scarle
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Moderated by Scott Kirsner. With Ira Deutchman, Donald Ranvaud, Bjorn Koll, Kees Ryninks.
JAWS is the movie that changed distribution? The distribution and exhibition world was stale for a long time. The marketing was relegated to the studios and it left just a few options for them… So what’s wrong with the current model? There is [...]
By scarle
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A panel with Tiffany Shlain, Susan Buice & Arin Crumley, Lance Weiler, and David Straus. Moderated by Liz Rosenthal.
Lance show the trailer to head trauma, it’s projected from a suitcase prototype, a media server to project HD and 6 channels of audio… with no formal advertising using word of mouth (blogs, emails, etc) to get [...]
By scarle
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By Peter Broderick. He talks about how the distribution model has worked it the last… century pretty much. The filmmakers were all dependant on middlemen.
We have independent film makers now. Retaining all rights. Developping new models of distributions. They are in relationship with their audience. They have a “core audience”. Their movies often exists in [...]
By scarle
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Panel discussion with Fritz Grobe (eepybird), Jeff Macpherson (tikibar TV), Lisa Rein and Drazen Pantic (Location One). Moderation by Scott Kirsner.
Starts with the Mentos/Coke project, posted on Revver where they got 30000$ of ad revenues (1000 views per hours after one day). They got on Letterman, O’Brian and NPR… it 3 days. They wanted to [...]
By scarle
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Q : can you give examples of good (and bad) viral media experiences?
A : One would be with eyebeam to build a platform of viral marketing with about 100 projects and see what would be popular. The panel picked the top 2-5 spots but not the biggest hit. The thing that won was forgetmenotpanties… With [...]
By scarle
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By Jonah Peretti.
Shares his “sweatshop” Nike custom show experiment in 2002. Continues with the “bored at work” network… The things that work best at viral marketing is when the users have almost no decision to make.
Remember that you are competing against lots of viral ideas. Another hindreance is having “payloads” attached, something else to [...]
By scarle
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By Mike Gubbins. Starts by showing album cover war on YouTube.
From Screen magazine, has a more worldwide perspective from the (great) canadians and americans we heard yesterday… Digimart is the greatest cinema conference of the world, things are discussed here that are not elsewhere.
There is such a thing as customer demand. That’s a definitive trend. [...]
By scarle
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Just plugged-in. Multi-tasking today as I have some client work to finish. Will still be blogging this morning but maybe more impressionistic notes than transcripts…
Tags: digimart
By scarle
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