Toyota started to design the Prius in 1994, when user-centered analysis and market data were pulling auto manufacturers in a different direction: toward heavy, gas-guzzling SUVs. The Prius was a proposal — a vision that came from a better understanding of the future evolution of the socio-cultural and economic scenario. Now, more than a decade after it was first launched, people like it, even if they did not ask for it when it was conceived. And thanks to its early start, Toyota is well ahead of its competitors.
You need to move past the mindset that location is the feature. Build products under the assumption that you have a user’s location and that you can use the social plumbing we’ve been building for the last nine years. What kind of interesting experiences can you build on top of the potent mixture of friends, location, and the real world?